gravity forms
quick quiz test
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quick quiz test
Gravity quiz
When you explain what your company does, what’s the usual reaction you get from buyers?
“We already work with someone like you—what’s different?”
“I’m not sure this solves our problem.”
“Wait, say that again?”
“That’s not how your sales team described it.”
Which of these challenges best describes your current marketing results?
Lots of activity, little traction
High engagement but low conversions
Interest drops after initial excitement
Buyers hesitate due to lack of evidence
How consistently does your team describe your value proposition?
Every team says something different
The story is mostly consistent but overly complex
Consistent internally, but unclear to the market
We don’t have a defined value proposition
What feedback do you most often hear from prospects?
“I’m not seeing how this is unique.”
“I don’t think this addresses our main pain point.”
“Your website feels different from your sales pitch.”
“Do you have examples of where this worked?”
How well does your current marketing reflect what you actually deliver?
Our message overpromises or underexplains
Our sales process feels disconnected from our brand
Most materials are outdated
We’re not sure — there’s no central strategy
Which best describes your current visibility?
Strong story, weak reach
People know us, but not for the right things
Awareness fluctuates unpredictably
A small group loves us; the broader market has no idea
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How confident are you in your social proof?
We have strong results but don’t showcase them well
Our proof exists but is inconsistent across channels
We lack compelling case studies or testimonials
We rely heavily on referrals
What happens inside your organization when you need to write new messaging?
Everyone writes their own thing
We reuse old messaging even if it’s no longer accurate
We look at competitors and “borrow” ideas
We scramble because we don’t have a strategy
Which describes your buyer journey experience?
Buyers get excited but drop off later
Buyers need tons of education before they understand us
Buyers question whether we can truly deliver
Buyers compare us to competitors on price
What’s the biggest barrier to growth right now?
We’re unclear what to prioritize next
Our message isn’t landing with the right audience
People don’t understand our differentiation
Not enough people know we exist
How aligned are leadership, marketing, and sales?
Completely misaligned
Mostly aligned but messaging differs
Aligned strategically, inconsistent execution
No formal alignment structure
Which best describes your competitive landscape?
Crowded — we struggle to stand out
Our buyers are diverse and hard to segment
Most competitors tell a clearer story
We aren’t visible in key channels
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